Cormac Colleran

What if you could dramatically increase your hypnosis business profits without doubling your workload, spending a fortune on advertising, or completely reinventing your business? It's not magic. It's math! One of the most powerful business growth strategies we've learned from a nine-figure business coach is surprisingly simple: small, strategic improvements in just three key areas of your business can compound to create extraordinary results. In fact, under the right conditions, a 10% improvement in each area can contribute to an impressive 85% increase in your bottom line! In this engaging and eye-opening presentation, Cormac Colleran and Dr. Jodie Solberg, co-founders of the SFTI Hypnosis Academy, reveal how the 10% Difference can transform the way you think about growing your hypnosis business. Discover how small shifts in attracting the right clients, improving your conversions, and maximizing the value of each client relationship can create a powerful ripple effect throughout your business. You'll also explore how effective positioning, exceptional client experiences, and sustainable business systems support these improvements without adding unnecessary stress or complexity. Through practical examples and simple calculations, Cormac and Jodie will show you how to identify overlooked opportunities in your own practice and make strategic adjustments that can lead to meaningful increases in revenue and profitability. Whether you're just starting your hypnosis business or looking to take an established practice to the next level, you'll walk away with a fresh perspective on business growth and a practical framework for achieving more by making small, intentional improvements. Because sometimes the difference between where you are and where you want to be isn't doing twice as much. It's doing a few key things just 10% better.

In this presentation, Cormac Colleran shares his groundbreaking, field-tested approach to treating addiction through solution-focused and trauma-informed hypnotherapy. Drawing from years of experience working with cocaine addiction and others and building on the widely respected perspective of Dr. Gabor Maté, Cormac reframes addiction not as a flaw or behavioural failure-but as a subconscious coping mechanism, a form of secondary gain. Attendees will discover how this understanding radically transforms client outcomes by removing shame and resistance, while creating safety and collaboration within sessions. Cormac will introduce ideas and techniques to attendees that have helped thousands of clients and been trained to therapists across Ireland, the UK, and North America. Through real client case studies, metaphors, and ready-to-use scripts, participants will leave with practical, confidence-boosting strategies they can immediately apply with clients struggling with addiction, relapse, or underlying trauma. Whether you’re new to addiction work or looking to deepen your skillset, this session will offer transformative insights that change how you view addiction—and how you work with it.

The Hypnotic Art of Turning Conversations into Clients Without Ever Feeling Like You're Selling Learn the consultation, communication, and conversion skills that help you turn leads into paying clients without relying on pushy sales tactics. I’ll teach you to leverage the hypnotic principles you probably already know into booking high paying clients every time. What if you could dramatically increase your income without spending more money on advertising, generating more leads, or becoming a pushy salesperson? Most hypnotherapists spend considerable time and money attracting prospective clients, only to lose many of them during the consultation call. Yet the problem often isn't the quality of their hypnosis, their pricing, or even the prospective client's willingness to invest. It's how they communicate during the conversation. In this practical and eye-opening presentation, Cormac Colleran shares the conversational hypnosis principles and mindset strategies he uses at Dublin Hypnosis Clinic, where he personally converts approximately 90% of the prospective clients he speaks with. Discover how to apply the principles of conversational hypnosis to client consultations, including embedded commands, yes sets, presuppositions, linguistic patterns, and other subtle techniques that build rapport, establish trust, communicate value, and help prospective clients move towards making a confident purchasing decision. Rather than selling, learn how to educate. Rather than persuading, learn how to guide. Rather than trying to convince someone to buy, create a conversation in which they understand their problem, recognise the possibilities available to them, and can make an informed decision about the solution that is right for them. But the techniques are only half the equation. Cormac also reveals the critical mindset shift that separates highly successful practitioners from those who struggle to convert inquiries into paying clients.

What if the future of hypnotherapy isn't about choosing between exploring the past and creating a better future, but understanding how to bring the best of both approaches together? For years, hypnotherapists have explored different approaches to helping clients create meaningful change. Some focus on uncovering the origins of a problem, while others emphasize solutions, strengths, and future possibilities. But what happens when we combine the power of solution-focused hypnosis with the safety, sensitivity, and understanding of trauma-informed practice? In this engaging and thought-provoking presentation, Cormac Colleran and Dr. Jodie Solberg, co-founders of SFTI Hypnosis Academy, challenge traditional ways of thinking about therapeutic change and introduce a more integrated, flexible, and client-centered approach to hypnotherapy. Discover why being trauma-informed doesn't mean you have to focus on trauma, and why being solution-focused doesn't mean ignoring a client's past. Learn how understanding subconscious patterns, respecting the nervous system's protective responses, and focusing on a client's strengths and desired outcomes can work together to support meaningful, lasting change. Through practical examples and clinical insights drawn from their extensive experience working with anxiety, addiction, trauma, chronic pain, and other presenting concerns, Cormac and Jodie will demonstrate how these complementary principles can help practitioners work more confidently and effectively. Whether you're an experienced hypnotist or just beginning your journey, this presentation will challenge you to rethink what's possible in the therapy room. You'll discover how to move beyond rigid protocols, respond more confidently to complex client needs, and create meaningful change without unnecessarily revisiting painful experiences. If you've ever wondered what’s the difference between a good hypnotist and the world’s best, this is a presentation you won't want to miss.