Michael DeSchalit explains why YOU should present at Heartland 2019
I present at hypnosis conferences mostly because it’s my way of giving back to my community of hypnotists. I have strong beliefs that if you are successful at something, you should share that success with your peers, colleagues and friends in your particular field. When you o this, the return on your investment of time and resources is returned back to you ten fold. This is always my starting point, but there are a few others… I present at conferences to expand my reach and promote my brand. When I present, I am exposing more people to who I am and what I do, my brand. One might think that is a waist of time since we are all hypnotists and what other hypnotists are going to buy our services. Well, it’s not about selling your services, it’s about expanding your brand and your social media reach. In today’s world when we are all judged by the number of likes we have and the size of our readership, this is important. Now I’m not saying that I won’t sell a training or product to other hypnotists, because that would not be a true statement. In addition to selling my service to the general public, I have also created several training programs and methods that I will sell to other hypnotists. But that is never my main focus, it doesn’t have to be, it just happens due to the networking and socializing that happens at these conferences. Heartland Hypnosis Conference is a smaller conference which gives it a huge advantage. There is a more select group of hypnotists that attend and they are all eager to learn and socialize and that give you more of a captive audience to pitch your training, product or service, when applicable of course. So in a nutshell, my reasons for presenting at the Heartland Hypnosis Conference are Sharing, Branding, Marketing, Selling, Networking and Socializing. So really its a Win, win, win, win, win, win for me and for all who attend. Hope to see you there in 2019.
Michael C. DeSchalit